Compared postal-code geocoding quality against the mapping provider that was eventually chosen. A single search was enough to treat it as a geocoder-only option, not a full maps-plus-geocodes stack, so it was not integrated.
- What worked
- It was easy to see it as a dedicated geocoder rather than a combined geocode-and-static-map product for this app.
- What got in the way
- Public comparison material did not replace first-party coverage docs, and it would still have left mapping to a second vendor.